As an artist, you have a complicated relationship with social media. It feels performative, exhausting, and like it has nothing to do with your real creative work. Illustrator and content creator Fabiola Lara is here to flip the script. After years working in social media strategy for brands like Tumblr and PopSugar, she always believed Instagram was one of the most powerful tools an artist could have, and she has the receipts to prove it. Post after post turned into real opportunities and projects she never could have planned, including turning vintage sticker machines into mini print vending machines across Philadelphia. So forget the algorithm and walk away knowing how to put your ideas in front of the right people on your own terms. Come ready to let go of the cringe.