Composing a Brand World
Sarah Reynolds
Composing a Brand World explores the creative practice of the independent design studio, Couturra. Drawing from selected works in the Couturra project archive, founder Sarah Reynolds shares her atelier-inspired approach to brand development and visual design. The session examines how intentional decisions shape a brand’s narrative, articulate its perspective, and establish visual presence to form an immersive brand environment. Intended for designers, entrepreneurs, and creatives, Sarah offers a thoughtful perspective on the relationship between strategy, art direction, and creative practice.
Saturday, August 22
2pm–3pm
Peninsula II, The Northern Center